About
I've spent my career at the crossroads: the moment when an organization has to decide where to go next, often with limited time, limited clarity, and unlimited pressure. I started in nonprofits, where I learned to stretch small budgets into big impact. I grew in the outdoor industry, where I learned that the best guides don't just know the terrain, they mark the trail so others can follow. Now I bring that same philosophy to mid-size businesses and marketing teams who need more than a strategy deck. They need a map, a mentor, and measurable results.
My Approach
Every engagement starts with your priorities — not a preset package. Whether you need a full go-to-market strategy, a performance audit, or someone to translate your analytics into board-ready insights, I meet you where you are. I believe what can be measured can be managed, and what's managed can grow. My work gives your team the clarity to act, the data to defend it, and the roadmap to sustain it.